Lean brand & marketing for scaling businesses.
Your antidote to marketing chaos
Pilihan Pertama is an independent marketing studio focused on sustainable growth. Instead of templated campaigns or blind ad spends, we build lean, smart strategies tailored to where your business is right now.
We roll up our sleeves, work with what’s available, and help your business grow one meaningful step at a time.
What we help with
Whether you already know what’s missing or just feel like your marketing isn’t working, we’ll meet you where you are.
Brand foundations
When you’re not sure what makes you different or how to say it
- Understand your ideal customer
- Find your unique value and refine your offer
- Spot gaps in product/market fit
Messaging & strategy
When your brand feels all over the place or you’re scaling and need direction
- Define brand strategy with a strong story
- Craft messaging that sticks
- Shape a creative direction for visuals and voice
Customer experience & loyalty
When you want customers to stick around
- Make the buying journey smoother
- Turn happy customers into loyal ones
- Design experiences that feel good and convert
Purposeful campaigns
When you’re ready to market but not waste money
- Selective, smart campaigns with a clear goal
- Content and microcopy that moves the needle
Explore our work
Customers say
Pilihan Pertama just jumped in and made sense of the chaos. They turned our messy knowledge base into something we can actually use, with professional messaging that I myself as a salesman feel proud of.
I really appreciated how they got what we needed without us having to spell it out.”
Nick E. | Owner of Bittersweet Cars, Philadephia, USA
“We’re glad we went through this process. We got the full picture, we feel the new brand, and can grow it with confidence. The consumer test also helped us improve the products.
We really appreciated how smoothly the whole project ran. The team handled everything with great level of care and delivered on time. We just enjoyed the ride.”
Ria & Skyler | Owners of Utama Spice, Bali, Indonesia
Drowning in chaos?
Send us a quick message about your problem and we will be in touch shortly.
Let’s get you out of there!